Danielle Mirsky

The Direct Marketing Association’s Circulation Day 2008 Conference, held in New York earlier this month, provided a peek at tactics marketers are using to capitalize on Web site traffic. During the panel discussion “Audience, Online and Community,” marketing and circulation experts from leading publishing companies discussed the move towards leveraging online reader interaction to boost subscriptions and overall circulation profitability. Here, Danielle Mirsky, president of the New York-based direct marketing consulting firm DM Direct Marketing, provides five tips for turning online participants into engaged customers. #1. Encourage all visitors to register on the site, Mirsky says. “Ask as few questions as possible so you

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