Daniel Rutenberg

International Airline Passengers Association (IAPA) is a membership organization that caters to the needs of frequent business travelers by providing special group discounts on hotel accommodations, car rental and travel accident insurance, in addition to advocating for the rights of airline passengers. It mails approximately 2 million international acquisition pieces per annum, and currently has 400,000 active members worldwide. During the 15 years Daniel Rutenberg has worked as IAPA’s director of marketing, the marketer has always used a premium. Here, Rutenberg shares his insights on which premiums have worked for IAPA and why. Target Marketing: What premiums are you offering, and do you offer the same

A look at how two direct marketers fulfill products overseas You’ve spent countless hours and dollars on your promotional marketing efforts and have succeeded in pulling in orders. Now it’s time to make good on your offer and fulfill the order. Not only do you have to contend with the intricacies of fulfillment, but you must decide how you are going to transport your product overseas and do it cost-efficiently. There is no sure-fire way to save on the back end of international direct marketing. How you fulfill largely depends on the product you are shipping and your allowable turnaround time. Here’s a

More Blogs