Daniel Olduck

Heather Fletcher is senior content editor with Target Marketing.

A company needs a single point person in charge of its keywords, says Daniel Olduck. That was the key takeaway the vice president of strategy for paid media at New York-based search engine marketing software and services provider Acronym Media wanted attendees to remember from the presentation "Enterprise Search is Evolving. Introducing: The Chief Keyword Officer. Are You Ready?" Olduck and David Sprinkle, Acronym's chief analytics officer, spoke on March 26 at SES New York.

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