Daniel Hodes

Denny Hatch is the author of six books on marketing and four novels, and is a direct marketing writer, designer and consultant. His latest book is “Write Everything Right!” Visit him at dennyhatch.com.

I have known Milt Pierce for many years as a world-class freelance copywriter of direct mail, space ads and TV commercials, and teacher of direct marketing at New York University. Now direct marketing entrepreneur Bob Bly has assembled a fascinating compendium of Milt Pierce’s work over the years and published it as an e-book with the intriguing title, “Milt Pierce’s Marketing Success Secrets.” With all the razzle-dazzle of data warehousing, Internet marketing, co-op databases, myriad list appends and content-management systems, the old true, tried and tested rules of direct marketing tend to get shoved into a mental bottom drawer and ignored. In fact, a great many

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