A quick roundup of a few virtual show sessions that will really hone in on the copy, creative and design aspects of email marketing.
The value proposition is "the core, or central, truth about whatever the offering is," says Jose Palamino, president and founder of Value Prop Interactive. More importantly, the value proposition answers the question "Why should anyone care?"
Nigerian email scams clearly aren't best practices for marketers trying to avoid being labeled as spammers, but what if there's a hidden brilliance behind them that allows for better segmentation?
Customers don't choose to receive your print advertisements, your search and display ads, or even some of your direct mail. Email is different.