Social may seem like an interloper at the search party, but it actually brings the party, say the presenters of "The Psychology of Social Commerce" session at SES New York. As far as 66 percent of shoppers are concerned, social networks are the first place to start searching when considering a product to buy, says Dana Todd, senior vice president of marketing and business development at Chicago-based SEM firm Performics.
While SEO might seem more attractive than paid forms of search engine marketing, it still takes considerable work to consistently perform well on the keywords that deliver profitable traffic to your Web site door. At last week’s ad:tech conference and exhibition in New York, two leading experts in the field shared their tips on where to put your effort in the session, Organic SEO—Fireside Chat With the Experts. Among other insights, Bruce Clay, renowned search guru and president of SEO and Internet marketing consulting firm Bruce Clay Inc., and Dana Todd, executive vice president of full-service interactive marketing agency SiteLab, offered attendees the following