Dan Zarrella

Heather Fletcher is senior content editor with Target Marketing.

Reinventing Direct is for the direct marketer seeking guidance in the evolving world of online marketing. Gary Hennerberg is a mind code marketing strategist, based on the template from his new book, "Crack the Customer Mind Code." He is recognized as a leading direct marketing consultant and copywriter. He weaves in how to identify a unique selling proposition to position, or reposition, products and services using online and offline marketing approaches, and copywriting sales techniques. He is sought-after for his integration of direct mail, catalogs, email marketing, websites, content marketing, search marketing, retargeting and more. His identification of USPs and copywriting for clients has resulted in sales increases of 15 percent, 35 percent, and even as high as 60 percent. Today he integrates both online and offline media strategies, and proven copywriting techniques, to get clients results. Email him or follow Gary on LinkedIn. Co-authoring this blog is Perry Alexander of ACM Initiatives. Follow Perry on LinkedIn.

Restaurants, clothing retailers and other marketers with highly visual products may benefit the most from having a presence on Pinterest, writes Nikolay Stoyanov. He tells Target Marketing on Monday that Dan Zarrella guide when he was at HubSpot was a good start, but not the whole picture.

This month, Facebook is "significantly" decreasing organic reach for promotional posts from Facebook Pages. So now seems like a good time to take a closer look at an infographic from Quicksprout about the best times of day to post on Facebook, Twitter, LinkedIn, Pinterest, Instagram and Google+.

"It depends." What a totally unsatisfying answer. Of course it depends. But there are rules of thumb. There is research. We can analyze what works and draw conclusions. We can create guidelines, especially for things that are measurable. Like length. Here are guidelines for length for 10 types of content. Most of these are compiled from studies that analyzed the high-performers. Now that you’ve got the data, let’s look at the research

Are the words that generate response from social media and blogs different than words that work for direct mail? Or are digital marketers finally figuring out the most responsive words that direct marketing copywriters have known for generations? Whether this is new information to you, or confirms what you already knew, today's blog is about words, and how response to specific words in the online space could strengthen your

When it comes to crafting social status updates to ensure maximum exposure and click-throughs, many of the tried-and-true methods seem somewhat obvious. Posting at certain times of day, for example, can have a dramatic impact on performance. Makes perfect sense.

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