Dan Zarrell

Pat Friesen is a direct response copywriter, content developer, copy coach and creative strategist. She is also the author of "The Cross-Channel Copywriting Handbook," published by Direct Marketing IQ. Reach her at (913) 341-1211.

You don't have to be a word nerd — or a writer — to appreciate the power of a well-chosen verb to increase opens, clickthroughs and conversions that lead to more sales. With most of today's digital and ink-on-paper marketing including at least one call to action, verbs are more valuable than ever.

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