Dan Minnick

By Hallie Mummert In recent chats with creative pros, I've heard that direct mail work is picking up—and not just for holiday campaigns. Copywriters that serve the publishing, insurance and merchandise sectors say they are busier than ever, if not back to pre-Sept. 11 levels. Considering that Dan Minnick, Experian's vice president, postal and industry services, is predicting a possible 16-percent rate increase for Standard Class mail in the first quarter of 2006, it's definitely time to make hay while the sun shines. A whopping postal rate increase need not be your only impetus to test new ideas. The results of a recent Vertis

Industry experts get serious about privacy, postage, telemarketing and more. Reported by Paul Barbagallo, Brian Howard & Hallie Mummert Privacy. The U.S. Postal Service. Telemarketing. Congress. These four topics dominated the discussion at Target Marketing's Business Outlook 2003 breakfast, held during the Direct Marketing Association conference in San Francisco in October. We gathered a distinguished panel of industry experts to outline the major issues direct marketers will face next year, and found that the more the industry changes, the more it stays the same. When Target Marketing convened a roundtable seven years ago to discuss the future of direct marketing, we gnashed teeth over

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