Try to find some incandescent light under which to view your press proofs. This is the light in which your catalog or direct mail pieces likely will be viewed by prospects and customers, so it's best to see your color in this environment. —Dan McIntyre, production manager at full-service catalog agency and consulting firm McIntyre Direct, Portland, Ore.
COVID-19’s Impact on Millennial and Gen Z Media Habits — And How Marketers Should Pivot
4 Tips for Targeted Customer Acquisition Marketing
The Rashomon Effect in Change Management (and How to Overcome It)
How Discover Puerto Rico Manages Tourism Marketing During COVID-19
A Look at Marketing Spend Recalibrated: Where Are the Green Shoots?
WWTT? Post-Pandemic Vacation Daydreams Courtesy of Discover Puerto Rico