Dan Kreutzer

Jeff Molander is the authority on making social media sell. He co-founded what became the Google Affiliate Network and Performics Inc., where he built the sales team. Today, he is the authority on effective prospecting communications techniques as founder of Communications Edge Inc. (formerly Molander & Associates Inc.) He's been in sales for over 2 decades. He is author of the first social selling book, Off the Hook Marketing: How to Make Social Media Sell for You.Jeff is a sales communications coach and creator of the Spark Selling technique—a means to spark more conversations with customers "from cold," speeding them toward qualification.

Oh no ... not another article on how important building trust is with social marketing. Please I can't take it anymore! I admit we hear too much hype about the importance of trust but behind all the blather there's a powerful new approach emerging in B-to-B services sales forces. This is the exact system you should be using to exploit social marketing programs that tap LinkedIn, blogging, Twitter, video, etc.

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