Vegas.com thought it had a slam dunk. But the travel services Web site headquartered minutes away from the Las Vegas Strip decided to make sure. So this year, the site chose to use direct marketing techniques to promote its sponsorship of the 2009 College Slam Dunk Contest.
COVID-19’s Impact on Millennial and Gen Z Media Habits — And How Marketers Should Pivot
4 Tips for Targeted Customer Acquisition Marketing
The Rashomon Effect in Change Management (and How to Overcome It)
How Discover Puerto Rico Manages Tourism Marketing During COVID-19
A Look at Marketing Spend Recalibrated: Where Are the Green Shoots?
WWTT? Post-Pandemic Vacation Daydreams Courtesy of Discover Puerto Rico