Dan Cirilli

“Insert media programs are complicated programs to manage,” noted Dan Cirilli, former president of Grolier Direct, in a keynote address at the DMA’s second annual Insert Media Day on Sept. 9, 2004. “They require strong people, strong vendors and strong analytics to support them. There may be many cost saving opportunities if you take the time to really analyze the program.” Cirilli went on to outline some of the lessons he learned as he cultivated Grolier’s package inserts, co-ops, ride-alongs and FSIs into an extensive program that, at the time of his retirement in 2000, accounted for 60 percent of the company’s new acquisitions

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