When I look back at the past 10 years of marketing, there's no doubt in my mind what has been the most game-changing development: Smartphones. With them in our pockets, engagement really is all about mobile.
We've already arrived in August, and this has been one busy whirlwind of a summer. Between major elections, summer vacations and Pokemon catching, we've all had our hands full. Point being, it's entirely possible you missed out on some quality, free marketing education.
In marketing, and in business in general, they say you must be able to recognize and seize opportunity. It's a truism, an aphorism, a cliche: You must seize the day! ... So what does a marketing opportunity look like?
A few takeaways from the Integrated Marketing Virtual show which stuck with me as particularly helpful for copywriting purposes.