Dan Boerger

The PhillyDMA is pleased to announce the 36th honoree of the Direct Marketer of The Year Award (DMOY): Scott Cohen, Managing Director/Agency Principal at Quattro Direct. This award will be presented to Scott at the Annual Benny Award Dinner on June 5, 2014

It’s the perfect marriage of convenience when your insert finds a home within the right vehicle. But there are a couple options to weigh when choosing a format that will have an impact in its insert program environment. According to Dan Boerger, managing director at Berwyn, Pa.–based direct marketing and advertising agency Quattro Direct, there are two important points to consider when a mailer wants to get the most mileage out of a chosen format. 1) Assess the space offered. According to Boerger, this should be one of the primary things a mailer should look at when comparing insert environments. “If the real estate

Creating an insert media piece that gets results requires just as much strategy as that of its traditional direct mail equivalent. However, the limited selling space of this format means your copy and design have to work even harder. “You want to have a real straightforward, single emotional message that you can just glance at and read,” says Dan Boerger, managing director at Berwyn, Penn.-based direct marketing and advertising agency Quattro Direct. To achieve this coveted level of understanding with your customers, here are four design tips for maximizing the power of your insert media. • Shout your benefit. Direct marketing consultant Gene

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