Dale Traxler

Heather Fletcher is senior content editor with Target Marketing.

B-to-B marketers may be a bit behind their B-to-C counterparts in optimizing their e-commerce platforms, but they will far surpass them soon, predicts Forrester Research. "At Forrester, we estimate that it will reach more than $1 trillion in the U.S. by 2020, double the size of B-to-C e-commerce," writes Forrester Analyst Susan Wu in her May 8 blog post.

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