Dakota Fanning

When I was editor of Inside Direct Mail, I kept my eye out for trends in the mailstream. And there have been many to see throughout the years: vouchers, double postcards, repositionable notes, oversize efforts, billboards, magalogs. But mailstream trends aren’t the only ones worth noting these days. Cultural trends also can be worth consideration when crafting direct marketing messages. Given that consumers expect advertising and marketing to reflect their personal tastes and lifestyles—even their particular aspirations—copy and imagery must keep pace with these developing trends. A whitepaper on mega-trends from brand consultancy Hiebing crossed my desk a few months back, and it identified eight

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