Cynthia Price

Cynthia Price is VP of marketing at Nashville, Tenn.-based Emma, a provider of email marketing software and services. Reach her at

Did you know that some CTA buttons actually appear more clickable to our brains? For years, smart marketers have used basic psychology to create campaigns that instantly grab our attention, and CTA buttons are no different. Here are four ways you can use brain science to create CTA buttons

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