Cyndee DiLeo

When someone says, “Less is more,” no matter what the context is, it usually implies a negative reaction. What is the speaker really trying to say? Less is more can be a euphemism for many statements, such as “Black is slimming, so take off that plaid shirt,” or “Since we can’t afford a flat screen, let’s save money and go with a tube television.” The same meaning rings true for direct mail designers. If a direct mailer qualifies a creative effort with the phrase “less is more,” are they describing a winning mailing or a cost-cutting bore? In the case of Save the Children’s

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