Cristin Siegel

Once you find the right freelancers for the project, make sure you make them feel like a key part of the team, and keep them happy. It's better to put in the effort to have a good relationship with a single freelancer than to have a revolving door of professionals working with you.

Having hired many user experience (UX) freelancers, and now taking on the role of a freelancer myself, I know how difficult it can be to find the right match between project, team and UX specialist. Here are a handful of tips on finding the right freelance candidate for your open UX position.

There is an increasing amount of buzz circulating about Web personalization these days. Many organizations embarking on significant site redesigns are considering it. But what is personalization exactly? How does it work? Does it make sense for all organizations. For years, user experience specialists have advocated the practice of designing online experiences with both a company's goals and a user's needs in mind. Though well-intentioned, this approach generally grouped site visitors together, assuming they had similar needs, exhibited the same behaviors and were looking for the same information.

My colleagues and I have looked to the timeline of consumer tech, from the Commodore 64 through to Google Glass itself, to see if our history could be a useful predictor of what will be trending in the future. It turns out that there is a clear pattern in the shifts we've made during the last 20 years, and it appears as though this pattern will continue to drive innovation.

Until the last decade or so, user experience (UX) design and search engine optimization (SEO) were relatively new areas of specialization within marketing. User experience encourages a closer look at the needs of target audiences, while SEO emerged to address the increasingly competitive digital marketplace.

Like many of my columns, the inspiration for this comes from my day-to-day life at an interactive agency. We currently have the pleasure of working with a industrial gas company—helping it re-organize its public-facing Web content, and redesigning the site to make it both more usable and more engaging. If you're anything like me, you've probably never given even a moment's thought to industrial gas; which, in my opinion, makes the redesign process all the more exciting—an information architecture (IA) challenge. So just for the sake of context, companies like my client supply gasses to a wide variety of industries—to preserve foods, improve the efficiency of industrial processes, treat hospital patients and even put the fizz in soft drinks.

More Blogs