Craig Stouffer

Bob Bly is a freelance copywriter who has written copy for more than 100 clients including IBM, AT&T, Praxair, Intuit, Forbes, and Ingersoll-Rand. McGraw-Hill calls Bob “America’s top copywriter” and he is the author of 90 books, including “The Copywriter's Handbook.” Find him online at www.bly.com or call (973) 263-0562.

We hear how email is becoming obsolete and social networking is morphing into the medium of choice for online communication. But in the B-to-B community, it hasn't happened yet.

Long sales cycles. Complex products and services. Limited brand recognition. These are a few of the challenges B-to-B marketers face while trying to fill the proverbial lead funnel.

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