Craig Spiezle

Heather Fletcher is senior content editor with Target Marketing.

In the wake of 2011, which many analysts are calling the “Year of the Breach,” the Online Trust Alliance (OTA) today announced the release of the 2012 Data Protection & Breach Readiness Guide, a comprehensive guide outlining key questions and recommendations to help businesses in breach prevention and incident management. OTA is unveiling the report today at the 2012 Privacy and Data Protection Town Hall, held in honor of Data Privacy Day. This is the third year the OTA has produced the guide, which provides an analysis of the past year’s security breaches and offers companies a wide range …

Would the real Don Cenobio Sauza please stand up? Oh, sorry, he can't. He's been dead for 100 years. But that doesn't prevent him from tweeting. However, social networks have been stepping up their anti-spam policies—with Google+ not accepting dead celebrity spokespeople, for instance. Here are some proactive measures businesses can take to effectively market while avoiding running afoul of the spam regulations.

Marketers who collect data will lose it. An incident will impact their brand's reputation and consumer trust, as well as that of partners and customers. So planning and data stewardship is everyone's responsibility. Those are the three rules of data breaches, as outlined by Craig Spiezle, executive director and founder of Bellevue, Wash.-based trade organization Online Trust Alliance (OTA).

RatePoint Inc., a provider of customer reviews, testimonials and online reputation management services, announced a program that brings the trust mark to RatePoint customers through their email marketing and customer review tools. Through an alliance with VeriSign, Inc., a provider of Internet infrastructure services for the networked world, RatePoint customers can develop their relationships with consumers, improve click-through rates, and increase revenue by adding the VeriSign Trust Seal to customer communications and their customer reviews, the company said. The VeriSign Trust Seal leverages the VeriSign brand to show consumers they can buy, browse and share with confidence on RatePoint

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