Craig Handley

Heather Fletcher is senior content editor with Target Marketing.

Click above/below to view this webinar, originally offered as a session at 2015 Direct Marketing Day @ Your Desk Virtual Conference & Expo.

At 54 million and 17 percent of the population, the U.S. Hispanic market is the fastest-growing minority in the U.S. The fact that its buying power is projected to reach $1.5 trillion this year is a compelling case to continue reaching out to this audience or start if you haven't considered yet. Join us for a creative session to get actionable tips on how to:

  • Create offers and messaging that will engage with this target market
  • Learn practical guides for Spanish translation and enculturation
  • Identify low-hanging fruit that can quickly kick start your Hispanic outreach efforts

Click here to view this webinar.

On Tuesday afternoon, Target Marketing Publisher Drew James removed his spectacles and donned a T-shirt and shorts in preparation for having a freshly prepared, ice-filled and sloshing bucket of ice water poured over his head for the benefit of the ALS Association. If that sounds familiar, it's because the association reports in a news release titled "Ice Bucket Challenge Still Going Strong" that as of Wednesday, many existing and 637,527 new donors gave $31.5 million to the charity between July 29 and Aug. 20—compared with $1.9 in donations during the same time period in 2013.

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