Conrad Burns

Denny Hatch is the author of six books on marketing and four novels, and is a direct marketing writer, designer and consultant. His latest book is “Write Everything Right!” Visit him at dennyhatch.com.

Deep Throat said it all: "Follow the money." Pennsylvania lawmakers want a $11,402 raise--up from the $69,649 per year they get now. Already the fourth highest-paid state legislature in the country, the Keystone state boys and girls would surpass New York ($79,500) and Michigan ($79,600). Only California pays its legislators more-- ($99,000 now, $110,800 come December). The average Pennsylvanian earned $38,532 in 2004. Should lawmakers earn twice the state average and 8-1/2 times the minimum wage of $5.15? Is this not positively indecent? On the other hand, could it be that state legislators and members of Congress are held in such low regard--and accomplish

By Donna Loyle In the current two-year legislative season, about 1,500 privacy-related bills at both the state and federal levels have been introduced, according to The Direct Marketing Association (DMA). Following are three examples that affect direct marketers: Online Privacy Bill Proposed The Online Personal Privacy Act of 2002, introduced by Sen. Ernest "Fritz" Hollings (D-SC) in April, would mandate that companies get consumers' opt-in permission to use sensitive data, such as financial records, Social Security numbers and health information. The bill also requires companies to provide opt-out options for non-sensitive data such as transactional information from Internet purchases. The bill passed

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