Coke

Denny Hatch is the author of six books on marketing and four novels, and is a direct marketing writer, designer and consultant. His latest book is “Write Everything Right!” Visit him at dennyhatch.com.

These taglines get to the heart of the matter. Honest Slogans is yet another snarky advertising Tumblr that is exactly what it sounds like, for better or worse. I feel like there's already a lot of stuff like this out there, and whomever's moderating Honest Slogans could have been a little pickier. There are three separate iterations of "We don't have Coke, is Pepsi okay?" and that's only funny once. I did get a chuckle out of "FedEx: It's Probably Broken," though.

3-D printing technology has become increasingly prominent not just in manufacturing as a way to actually produce physical products, but also as a neat marketing tool for brands. Clients are incorporating 3-D printing into their branding efforts in various ways, some fun and gimmicky, and some quite useful. For example, on one end of the spectrum we recently saw an effort out of Israel for Coca-Cola that used 3-D printing in a contest that created consumer mini-me's. On the other end was a Belgian insurance brand that leveraged the technology to solve one of its customers’ most annoying problems. 

What single word powered IBM to become a great high-tech global conglomerate that changed how business was done and wars were fought? THINK. From the IBM Web site: THINK was a one-word slogan developed by IBM founder Thomas J. Watson, Sr. It appeared in IBM offices, plants and company publications in the 1920s and in the early 1930s began to take precedence over other slogans in IBM. It eventually appeared in wood, stone and bronze, and was published in company newspapers, magazines, calendars, photographs, medallions—even New Yorker cartoons—and it remained for years the name of IBM’s employee publication. You can still find echoes of

The Rip-off vs. a Ripping Good Time March 16, 2006: Vol. 2, Issue No. 21 IN THE NEWS Resort Fees: Hotel Rate May Not Include All the Charges Hotel resort fees are making a comeback. With the decline in the lodging industry after 9/11, the fees, which cover everything from the use of a pool to housekeeping tips, began to vanish—if not from hotels' policies, then from guests' bills. A polite complaint was usually all it took to have a fee waived. No longer. —Christopher Elliott, The New York Times, March 12, 2006 When Don Jackson and I sat down at his kitchen

More Blogs