Clive D. MacLean

Reported by Kelly J. Andrews There's no doubt the direct marketing industry is thriving. Survey after survey shows that both revenues and profits are up, and research companies predict that the future will remain rosy for years to come. However, that bright and happy big picture is made up of lots of small ones—thousands of direct marketers that each have a unique story, strategy and perspective. To find out what's happening at ground level, we conducted a State of the Industry survey that took a close look at direct marketers across the country. The direct marketers we surveyed are a cross-section of

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