Cliff Rucker

Heather Fletcher is senior content editor with Target Marketing.

Direct marketers want to know what the U.S. Postal Service plans to do to survive and, hopefully, to thrive in an environment that's increasingly more supportive of its package delivery services than its traditional workhorse, First Class mail. So Target Marketing interviewed USPS Sales VP Cliff Rucker. He answered all but one question on Tuesday, and delayed answering "Will you raise rates on last-mile services for FedEx and UPS?" until an undisclosed later date.

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