For many nonprofits, direct mail is an essential fundraising tool … and a big cost center. But not so for St. Mary’s/Westside Food Bank Alliance, which has found some creative ways to keep direct mail expenses down and revenues up. In 2005, direct mail accounted for nearly $3.3 million of the food bank’s $9.2 million fundraising revenue, explains Claudia Cucitro, the Phoenix-based organization’s associate director of development. Plus, the development team accomplished this while still investing 96 cents of every dollar raised in food bank programs. “Mail is one of the things our senior staff is committed to putting money into because it’s so
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