Cindy Krum

If you’ve discovered that your mobile phone is a great way to tackle a load of emails quickly, you’re not alone. “People use their phone to screen email a lot.” explains Cindy Krum, author of “Mobile Marketing: Finding Your Customers No Matter Where They Are” and founder and CEO of mobile marketing consultancy MobileMoxie. As the digital world moves ever more toward mobile platforms and devices, marketers can make sure that their message gets through. “You have to start by having a really strong presence before the email’s even opened," says Krum

Mobile email design is a bit of a misnomer, because there is really no such thing as an email that is only accessed on a mobile device. Mobile email design is simply the process of making our existing emails look better when they are opened on mobile devices. Email design is already has the potential to be more complex than Web design, because there are so many different email clients that people could be using to access their email. Whichever way the user is accessing your email could change how it displays—and this is true in both the desktop and mobile worlds

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