Healthcare marketing strategy prevents triage and Band Aid measures. But too many medical and pharmaceutical marketing teams are reacting with taped-together approaches, instead of preventing disasters.
One of the biggest changes Target Marketing saw in healthcare marketing during 2017 was the move to the cloud, which we predict will only continue. Here are a few more insights into 2018 from industry insiders.
Some brands selling food or operating restaurants think of themselves as healthcare marketers. The FDA often stops these claims in marketing, but some glaring exceptions seem to apply. And a recent extensive article in the New York Times about KFC’s marketing in Ghana brings that into focus, prompting the question of whether healthcare marketers should specifically address fast food ads in their patient marketing.
Sometimes there are just no words. So there are poop emojis aimed at helping patients with constipation communicate their symptoms to their physicians in a clear and immediate way that will facilitate better medication compliance, thanks to the company that brought the world “The Poop Troop Emojis.”
Albert Einstein is quoted as saying “If you can't explain it simply, you don't understand it well enough.” Whether he actually said those words is in question, but the idea is not new and the concept should be put to the test whenever you’re developing strategic solutions.
Clients and friends who are traditional marketers often seek my advice on direct response. Here are the answers to the three questions I hear most frequently: