Customer identity management is the process of collecting and integrating data from multiple sources to build a more complete, omnichannel view of the customer; one that helps you understand and interact with them better.
Chuck Densinger
Chuck Densinger is COO of Elicit, a consultancy that helps companies transform the way they use customer and employee insight, and co-author of “Geek Nerd Suit: Breaking Down Walls, Unifying Teams and Creating Cutting Edge Customer Centricity.”
More Blogs
