Christopher Reeve

Denny Hatch is the author of six books on marketing and four novels, and is a direct marketing writer, designer and consultant. His latest book is “Write Everything Right!” Visit him at dennyhatch.com.

When Clerks Make Marketing Decisions Dec 8, 2005: Vol. 1, Issue No. 54 Penn Treaty Network America Insurance Company Dear Mr. Hatch: We would like to take this time to confirm your interest in applying for reinstatement of the above referenced policy and receipt of your check number 1610 in the amount of $199.11. We now require a completed reinstatement application to accompany your payment and, therefore, we are returning your check and are enclosing an Application for Reinstatement. --Larry Hausman, vice president of Policyholder Services and Conversion, Nov. 15, 2005 Over the past three years, two members of my family in

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