One of the best-known names in email marketing yesterday gave some terrible advice in a column on iMediaConnection. The advice: Email people who have visited your site but left without making a purchase or registering in any way including supplying their email addresses. The columnist: digital-marketing consultant Christopher Marriott. First, Marriott has probably forgotten more about digital marketing than I’ll ever know. But Marriott’s column yesterday is one of the biggest facepalm moments in the history of email marketing
StrongMail, a leading provider of interactive marketing solutions for email marketing and social media, today announced the results of its “2012 Marketing Trends” survey, which provides unique insight into how businesses plan to budget and prioritize marketing dollars in the New Year. Conducted in November 2011, 938 business leaders participated in the global survey.
StrongMail, a provider of online marketing solutions for email marketing and social media, announced the appointment of Christopher Marriott as vice president of agency services. A marketing and advertising veteran with 17 years of digital marketing experience, Marriott has exercised his leadership and multichannel marketing expertise at such notable companies as Acxiom, Digital Impact and Euro RSCG.