Christopher Elliott

Denny Hatch is the author of six books on marketing and four novels, and is a direct marketing writer, designer and consultant. His latest book is “Write Everything Right!” Visit him at

The Rip-off vs. a Ripping Good Time March 16, 2006: Vol. 2, Issue No. 21 IN THE NEWS Resort Fees: Hotel Rate May Not Include All the Charges Hotel resort fees are making a comeback. With the decline in the lodging industry after 9/11, the fees, which cover everything from the use of a pool to housekeeping tips, began to vanish—if not from hotels' policies, then from guests' bills. A polite complaint was usually all it took to have a fee waived. No longer. —Christopher Elliott, The New York Times, March 12, 2006 When Don Jackson and I sat down at his kitchen

Are bean counters, lawyers and newbies making marketing decisions? Feb. 21, 2006: Vol. 2, Issue No. 14 IN THE NEWS Bank Gift Cards Come Wrapped With Limits Consumers Rankled By Obscure Charges, Rules Visa likes to say that "finding the perfect gift just got easier" with its gift card. But recipients of those cards—or similar ones issued by MasterCard or American Express—are discovering that using them presents unexpected difficulties. —Caroline E. Mayer, The Washington Post, Feb. 17, 2006 Rental Car Customers Chafe at Tougher Rules It is not difficult to find a business traveler who is hopping mad at Hertz these days. Krishna Kumar,

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