Your most important asset in eliciting customer loyalty is your company's relationship with the customer. But relationships aren't measured in a net promoter score or customer satisfaction rating. They're earned by cultivating a culture and a set of business processes that deliver a customer experience users will pay for. Here are three tips for growing revenues faster with loyal customers
Long before a sale is won or lost, customers and prospects embark on what can be called the "buyer's journey." This journey is a complex evolution spanning the entire lifecycle of the customer-vendor relationship, beginning with identification of the underlying business issue or need, and culminating in vendor selection.