Christina Farr

Heather Fletcher is senior content editor with Target Marketing.

As much as ad watchers are touting Facebook’s possible entrance into the pharma ad market as a breakthrough and a push into Google and Twitter’s market share, Target Marketing sees the move as a bit slow.

Google’s parent company, Alphabet, is throwing its heavy weight around in the healthcare space. On Wednesday, healthcare marketers learned that Google’s Alphabet was gobbling up startups in the space.

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