Chris Warsaw

Denny Hatch is the author of six books on marketing and four novels, and is a direct marketing writer, designer and consultant. His latest book is “Write Everything Right!” Visit him at

When I was running this magazine, readers would call or write me for advice. One of the most irritating questions was: “What is the optimum number of times in a year to contact my customers?” My answer: “When you have something to say and something to offer. Otherwise, leave them alone.”

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