Chris Riegel

Whether in restaurants or banking, marketers face the challenge of creating an integrated, relevant and personalized experience across multiple channels. They must target a diverse set of customers with different needs based on demographics such as region, language, gender, economic strata, age and other factors. Emerging technologies, such as BLE/Beacons, facial recognition and digital displays can dovetail with research data to create personalized, relevant, real-time experiences that lead to enhanced targeting and conversion.

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