Chris Paradysz

NEW YORK, NY--(Marketwire - 07/13/10) - ParadyszMatera announced that it has a new parent company name, 'Paradysz,' for its family of direct-response service businesses: Paradysz Direct, PM Digital and Paradysz Analytics. The name change is effective immediately.'The new Paradysz brand reflects our suite of category-leading capabilities and clarifies the solutions we bring to clients. By focusing on audience development and revenue generation for our clients, our priorities are very clear,' said Chris Paradysz, Founder and co-Chief Executive Officer of Paradysz. 'All channels of marketing are experiencing significant and accelerated changes. We are committed to continually investing, always with

Our Relationship Begins When You Tell Me a Story! This past November, I flew to New York City for the Silver Apple Award ceremony. My friend Murray Miller of American Express was among the individuals being honored, and my friends at Boardroom/Bottom Line received the Corporate Apple Award. After each award, the honoree said a few words, well actually a lot of words, which is OK with me. It struck me, as it does every year at the Apples, that long-time direct marketers all seem to be great storytellers. I think that’s one reason the ceremony always is packed. We like hearing their tales

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