Chris Marriott

In the spirit of better collaboration between you and your email marketing team, I want to share with you four things regarding email marketing that you need to know. I think you already are a swell marketer, but there are some things that stand in the way of you working at peak efficiency with your email team. If you approach this with an open mind, good things will surely come as a result! The similarities between direct mail and email end at the word "mail"

Let's face it: If you have smart data but no plan for fusing that insight into your communications, then the data isn't really doing you any good. Personalization used to mean "Dear [FirstName]." Simply put, true personalization involves using relevant data about the customer to address their needs, both expressed and implicit. 

If you can't create an integrated marketing plan, what can you do? You need to prepare for a successful integrated digital marketing program. Being prepared means recognizing repeat customers and being ready to welcome prospects. Doing so demonstrates that you respect their time and value their business.

Read on to learn about/access all the sessions originally presented as part of the 2012 eM+C Digital Marketing Rock Star Webinar Series:

The Top 4 Digital Marketing Trends for 2012
Featuring: Luis Hernandez, Managing Director and Chief Technology Officer, Proof Integrated Communications, a WPP Company

In today's cross-channel and cross-platform marketing world, having a continuous conversation with your customers is critical. In this session, Luis Hernandez, senior vice president of marketing technology at Wunderman looks at how four digital marketing channels - email and the intersection of social marketing, digital marketing attribution, SEO, and mobile - have evolved and how when used correctly be tied together to create continuous experiences.

Click here to view today!


Mythbusters: Should the Last Click Get All the Credit?
Featuring: Christopher Marriott, Vice President, Agency Services, StrongMail Systems

Without an attribution strategy, digital marketers risk undermining the collective effective of all their digital marketing tactics. In this session you'll learn what those risks are, and how to avoid them using attribution strategies.

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How to Succeed With Email + Social in 2012
Featuring: Andrew Kordek, Co-Founder & Chief Strategist, Trendline Interactive

Email and social should not and do not work alone - in fact, there are more ways than ever for the two mediums to play nice in the sandbox. But it's not a one-size-fits-all strategy. Come to this session to learn all about how you can leverage and integrate strategies and tactics in your organization to achieve email/social bliss.

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10 Top Mobile Trends for 2012
Featuring: Eric Anderson, Partner and VP of Marketing, White Horse

Consumer adoption of smartphones has passed the 100 million mark in the U.S. alone, yet many brands have been caught flat-footed by this rapid evolution in consumer behavior. Make 2012 the year your brand catches up to the mobile adoption curve by understanding the impact of these 10 hot trends in mobile technology and consumer mobile usage. This pragmatic view of the mobile landscape, grounded in consumer research, emphasizes the areas in which every brand can make an impact and surpass the competition.   

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SEO Best Practices to Drive Sales in 2012
Featuring: Stephan Spencer, search consultant

Looking for ways to drive traffic to your website without breaking the bank? Check out this session for tips on how to improve your brand's organic rankings, helping to drive traffic - and ultimately sales - to your site.

Click here to view today! 

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