Lisa Bowman of United Way Worldwide is the 2019 Marketer of the Year. The EVP and CMO of United Way is a new type of nonprofit marketing leader, too, bringing an entire career of dot-com, retail, and for-profit leadership expertise to United Way — and not leaving that expertise at the door.
Brands are always looking for ways to optimize their marketing — whether it’s by channel, tactic, or overall strategy. Enter digital print and its associated technology. The result has the ability to enhance the overall marketing mix.
Target Marketing and NAPCO Media are thrilled to announce the launch of the BRAND United Summit, an elite event designed for visionary marketers determined to maximize return on marketing investments and execute unified omnichannel marketing strategies.
You’d be hard-pressed to find more consumers regularly excited about email than the recipients of USPS Informed Delivery notices. One such postal customer — Target Marketing Publisher Chris Lyons — opened up his email that shows scans of his physical mail and shared his smartphone screen with editors assembled to pick "The Best Marketing of 2017” campaigns for our most recent magazine issue.
NAPCO Media and 1105 Media Inc., two leading business-to-business (B2B) services providers, have announced that NAPCO Media will become a reseller of 1105’s new predictive account based marketing (ABM) platform, Prophyts. Prophyts, a portfolio company of 1105 Media, enables companies to reach potential buyers early in their purchasing journey — before they raise their hands as traditional leads.