Chris Lyons

Thorin McGee is editor-in-chief and content director of Target Marketing and oversees editorial direction and product development for the magazine, website and other channels.

Jesse Eaton is a marketing manager for NAPCO Media.

You’d be hard-pressed to find more consumers regularly excited about email than the recipients of USPS Informed Delivery notices. One such postal customer — Target Marketing Publisher Chris Lyons — opened up his email that shows scans of his physical mail and shared his smartphone screen with editors assembled to pick "The Best Marketing of 2017” campaigns for our most recent magazine issue.

NAPCO Media and 1105 Media Inc., two leading business-to-business (B2B) services providers, have announced that NAPCO Media will become a reseller of 1105’s new predictive account based marketing (ABM) platform, Prophyts. Prophyts, a portfolio company of 1105 Media, enables companies to reach potential buyers early in their purchasing journey — before they raise their hands as traditional leads.

Google Home now allows free calls and the announcement is making Target Marketing Editor-in-Chief Thorin McGee’s fortune-telling turban appropriate officewear. McGee predicted a post-text Web, with AI, voice and photo searches leading the way, when Amazon launched Spark in July, a shoppable photo feed.

Humanity and empathy are codified as the most important traits in a great CMO, according to Marketing Week’s new study on the “Anatomy of a Leader.” CMOs are returning to being big picture-thinkers, assembling a team of marketers who can handle the more metrics-driven functions of the profession

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