Chris Lakin

Pat Friesen is a direct response copywriter, content developer, copy coach and creative strategist. She is also the author of "The Cross-Channel Copywriting Handbook," published by Direct Marketing IQ. Reach her at (913) 341-1211.

I know the articles you normally read here are about mass-produced mailings — letters "personalized" using variable data printing and mailed in the hundreds of thousands. Even millions. What I'm about to share is a reminder about the value of sending mail on a much smaller scale.

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