Chris Harris

Thorin McGee is editor-in-chief and content director of Target Marketing and oversees editorial direction and product development for the magazine, website and other channels.

I caught three good keynotes in late 2012: Chris Harris, editor-in-chief of Wired, at DMA2012; Frank Cooper, CMO global consumer engagement of PepsiCo, at ad:tech New York; and Brian Solis, principal analyst of Altimeter Group, at NCDM. Each spoke about a new way of approaching business and marketing that is more collaborative with the target market. The reason they are all on this same wavelength is digital media has allowed niche consumers to band together in ways not possible before.

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