Chris Curran

by Katie Haegele You're a successful direct marketer and you know it's time to take your business online. Or, you're already there, and you need some expert advice to make your site even better. Look no further. Before digging into our extensive listing of service providers, take the time to figure out exactly what you'll need to succeed. The good news: A lot of this New Economy advice will be old-hat to direct marketers, as our industry is well versed in the need for target marketing. Newcomers, on the other hand, must first answer such basic questions as,"Where does your target audience

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