Chris Boggs

Heather Fletcher is senior content editor with Target Marketing.

Large search agency, Rosetta (recently acquired by Publicis), have conducted a study of organic search traffic to their clients' websites in which they measured the percentage contribution of organic clicks from Yahoo, Bing and Google and segmented the data into vertical markets. The study found that the Bing-Yahoo search alliance presented significant competition to Google in the financial services and retail sector.

More Blogs