ChoicePoint

When it comes to prospecting with compiled lists, it's imperative that the data used to create them are accurate. "All data on a file is subject to scrutiny to ensure the overall integrity of the information," write ALC of New York LLC's Andy Ostroy and Margaret Iadeluca in their article "Sleuthing Compiled Lists." This comment could just as easily pertain to the scandal surrounding data broker ChoicePoint's sale of sensitive personal information to criminals who posed as legitimate business owners. One of the sticking points for privacy advocates and some congressmen investigating the need for tighter data protection is that not only do

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