Recently, I was on a train when I saw a connection request on LinkedIn from a former colleague of mine initiating a job search. Upon having accepted, LinkedIn sends a confirmation that includes a search and listing of all your email contacts and asks if you want to send out connection requests to them, as well.
CX, particularly for a brand such as Tesla, needs to catch up with the user experience of operating these art-and-science vehicles.
The key trends shaping travel and hospitality marketing are around tech and how it can enhance the consumer experience.
"Direct" may be the most controversial word in marketing. Some read it as any marketing that is directly addressable to individual recipients, but, for many others, the word "direct" means "direct mail." Which brings us to Monday morning at &THEN 2016 ...
“Our machines should be nothing more than tools for extending the powers of the human beings who use them,” Thomas Watson Jr. That quote, from IBM’s founder, is on the site of IBM Watson. I’ve spent this past week admiring artificial intelligence (AI) — or “cognitive business” as IBM positions itself...
In the United States, in recent years we’ve experienced Tea Partiers, "The Big Short," Occupy Wall Street and now Trump (not a linear progression). The art of politicking to achieve overall public good — our version of democracy — seems woefully dysfunctional. Talk about angry (and ugly). Positioning a brand — authentically — as an agent for good in a world that may not appear so good is perhaps the breakthrough all of us need.