Cheryl Conner

Heather Fletcher is senior content editor with Target Marketing.

Cheryl Conner may have posted her Forbes.com article on the day that honors an irrational number, Pi Day, but her advice makes complete sense. Marketers should watch each other to see what to do in social media marketing. Her Saturday night site post cites recent research from Burlingame, Calif.-based social media marketing agency Leadtail.

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