Companies in all industry verticals have tightened their marketing belts to ride out a rough economy, but few as aggressively as publishers. With the need to push performance to new heights, Ogden Publications-which puts out Mother Earth News, Utne Reader and Grit among other magazines and books on self-sufficiency, sustainability, rural lifestyles and farm memorabilia-has been testing and refining its direct marketing strategies to not only make its budget stretch a little farther but also to better serve customers.
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