Charles I.

Denny Hatch is the author of six books on marketing and four novels, and is a direct marketing writer, designer and consultant. His latest book is “Write Everything Right!” Visit him at

Case study: Bill Bonner, master marketer Oct. 20, 2005: Vol. 1, Issue No. 41 IN THE NEWS Secrets of the "Untourist" Revealed Never go where tourists go... Never sleep where tourists sleep... Never eat where tourists eat. Click Here --Pop-up Internet Ad Agora Publishing Oct. 16, 2007 In 1979, a fledgling entrepreneur named Bill Bonner was bloodied by three failures and was $70,000 in debt. In his head he conceived a newsletter to be called International Living for people who wanted the good life, but couldn't afford it in the United States. He sat down at

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